LG G7 / G7 +, focused on software than hardware?

There will be two big events at the MWC2018 event on February 25th in Barcelona, Spain. One is Samsung Galaxy S9 / S9 +, a next-generation strategic smartphone that is under preparation, and the other is LG Electronics' G7 / G7 +. LG, which has held a public event at the Mobile World Congress event in late February, is known to be launching two products called 'G7' and 'G7 +'. On the other hand, there is a burden to compete with Samsung's latest Galaxy S series, which is dominating the smartphone market, so it is a challenge for LG to study strategies to overcome this.

LG focuses on software rather than hardware in G7 / G7 +?

 

 The G7 / G7 + is based on Samsung Galaxy S9 / S9 +. Unlike the Galaxy S8 / S8 +, which was launched at the same time when the G6 was launched last year, the G7 / G7 + also features a Snapdragon 845, Is likely to be 6GB. Also, unlike the Samsung Galaxy S9, which is equipped with a single camera, both G7 and G7 + are expected to be equipped with dual cameras. The price of G7 is expected to be lower than that of Galaxy S9 (price of Galaxy S8 is 935,000 won) because price is expected to maintain the level of 898,800 won.






As such, the G7 / G7 Plus is not expected to lag behind the "S9 / S9 +" in terms of basic specifications, and LG has expressed its intention to concentrate on "software" I'm collecting. Considering that the hardware performance is actually leveled up, the performance of the basic processor such as AP and RAM capacity is the highest, and the G7 and G7 + are dual cameras, LG's software strategy is good for attracting users It looks like a strategy. Especially, it is worth noting that UX, which is installed in G series, gives users a comfortable feeling and is rated as intuitive and convenient.





As I said before, LG's focus on software is not just a smartphone, but a strategy for drawing a bigger picture. Xiaomi has invested heavily in software and has built his own ecosystem called MIUI, and Samsung is blending Android and Taizen as appropriate. It is well known that Google and Apple already have their own ecosystem. I think LG should be able to wing it once again in the smartphone market that has been solidified as a win-win system and watch how interest in software convergence strategy will be for users. Thank you.